Target Audience
This project targets individuals aged 21–35,
focusing on “Experience Seekers” and “Trips & Treats.” These groups are
motivated by engaging, thought-provoking experiences that explore technology,
storytelling, and cultural diversity.
Primary Audience
- Demographic: Age 21–35, interested
in technology and culture.
- Motivations: Seek immersive and
educational experiences that combine entertainment with meaningful
insights.
- Audience Categories:
- Experience Seekers:
- Dynamic, interactive experiences appealing to intellectual and
emotional interests.
- Marketing: Social media campaigns, interactive trailers, and
platforms like Itch.io or Steam.
- Trips & Treats:
- Straightforward, family-oriented content.
- Marketing: Relatable posts on Instagram or TikTok, and
traditional media like posters or flyers.
Secondary Audience
- Demographic: Age 36–50, interested
in educational tools and cultural preservation.
- Motivations: Reflective,
family-oriented experiences focusing on cultural and personal growth.
Platforms and
Dissemination
Websites, platforms like Steam and Itch.io, and social media (Instagram,
LinkedIn, Twitter) will promote accessibility and engagement. Exhibitions and
degree shows will showcase the project directly, sparking critical reflection
on AI-driven storytelling and cultural diversity.
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